Strength, Weakness, Opportunity, Threat(S.W.O.T.)of Multimedia Bilingual Learning under the Concept of Knowledge Management in Globalization Era: A Case Study of Taiwanese Elementary School

Globalization has changed things worldwide, and it changes the conditions under which English learning takes place because globalization has brought more intimate contact among people from different parts of the world. The international language used by people to communicate in this era of globalization is English; organizations therefore need bilingual experts to help them build up good relationships with other firms, making English more important than ever. It has greatly contributed to people’s zeal to learn English in Taiwan. Consequently, English learning with a concept of knowledge management in Taiwanese education has to become more important for both teachers and students. The research started with a literature review of the relevant sociolinguistic studies concerning S.W.O.T. for the sake of providing a basis for analysis the result. The first section is a review of the literature, addressing both empirical and theoretical aspects of the role of multimedia English learning theories. This study employed a quantitative case study to gain an in-depth and holistic understanding of learners’ performances and the efficiency of these technology teaching methods as well as by implementation of qualitative research methods to further analyze the participant students’ motivations and thoughts toward the multimedia approach. A 6-month long intensive experimental project(IEP)in a middle-size elementary school was conducted and participants consisted of the 43 elementary students enrolling in this particular intensive English program. The teaching curriculum was made up of 2 major English sections including both knowledge learning/listening comprehensive and knowledge application/oral speech. As this research literature review of the relevant sociolinguistic studies and the quantitative /qualitative case approaches gaining an in-depth and holistic understanding of learners’ motivations and perspectives, S.W.O.T. of multimedia English learning method can be arranged and summarized for the further study and students and teachers’ advices.